"We (IPL) are only a two-year-old league but we had close to 3.8 billion eyeballs last year. Every game last year we had 100 million eyeballs."
Thus spake Lalit Modi.
I guess this is why it is named the Eye-PL.
What do you do with all those eyeballs, Mr. Modi? Make eyeball soup and serve it to Indiana Jones?
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